How To Increase People’s Trust In You Online
I don’t know about you, but if someone invites me to connect with them on a social networking site, such as Facebook or LinkedIn, and they don’t have their photo as their avatar, I tend to ignore them.
Either they can’t be bothered to upload their pic to the site (so why should I bother to connect with them) or they prefer to hide behind a cloak of anonymity (what else are they hiding?).
The same applies to blog comments, when it’s clear that, whatever the mechanism of the site, some people have their photo next to their comment, and others don’t. Instinctively, I think we place more trust i people’s pinions if we can actually see the person - or their photo at least.
When I posted a comment of Jim Edwards blog, I saw that a few people had their pics, but most did not, including me! That bugged me!
There seemed to be no way to register as a “member” of Jim’s blog, so I dug deeper - and discovered the “Gravatar” service (”Globally Recognised Avatar”).
Here’s how it works:
You sign up for a free account at:
http://www.IanSays.com/GetYourGravator
Just enter your primary email address on the signup page, look out for the confirmation email, hit the confirmation link, and your account has been created. Now you can upload your photo (a square image - 80 x 80 pixels is ideal) which will be associated with your primary email. You can add other email addresses and associate them with different pics if you like.
Now, whenever you post a comment on a blog which has “Gravator” activated (and a lot of them have), your pic will appear next to your comment if there is one associated with the email address you use in posting the comment.
That’s all there is to it. Simple
I suggest that you go and set up your gravator right away. It will help to build your image and reputation online.
Posted: February 8th, 2010 under News, Techniques: Internet Marketing.
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