I wish the internet had been around when I was in “dirt world” marketing. In those days, there was no quick and easy way of testing one marketing tactic against another. It was trial and error, and it could take weeks before you could get any meaningful data.
Things are very different today..
This week’s guest writer, […]

I’ve been having a bit of an argument with my graphic designer recently. Well, not so much an argument, more a “difference of opinion”
I asked him to design me a banner header for my new “The MasterMindFiles.com” website. He did, and I didn’t like it.
I gave him a tighter brief, and he […]

OK, so I know it was confusing launching in a short space of time two products with “Masters” in the title! So let me clear up the confusion.
MasterClass
My new “Master Class” series is a training series dealing with some of the techie stuff in internet marketing, as well as some background info as well.
The first […]

If you aren’t already convinced that video is really BIG in internet marketing, then you’ve not been listening!
A lot of “Update” subscribers went for the “VideoWeb Wizard” software which I put on sale a few weeks ago. It’s still available if you missed it:
http://www.IanSays.com/ItsGood/vww.htm
It’s the fastest way I’ve found to turn video files into flash […]

In keeping with my plans to experiment with “social networking” websites, I published my first Squidoo “lens” on Wednesday. It’s my first attempt, and it’s not brilliant. I’m still a “newbie” in this game!. You can see my “lens” here:
http://www.IanSays.com/MyFirstSquidooLens
So, is “social networking” really relevant to internet marketing? This week’s guest writer, David Bain, certainly […]

“Marketing Update” subscriber, Russell Hall, is a bit of a trickster. That’s how he makes his living. Well, actually, he’s in the world of conjuring, and he sells a multi-media magic review magazine on DVD. His website, Prestidigital, is devoted to selling subscriptions to this magazine.
My first impressions were that it is a bright, cheerful […]

I’m going to keep this short because I’ve written too much already! But you really ought to pick up these freebies if they seem useful to you. First, though, why are they free? Simple - it’s because of the “upsell”. You give away stuff, and then encourage people to purchase the “upgrade” or whatever.
Now I’ve […]

Brian Edmondson seems to think so! With a subscriber list of about 1,500 people, he went head-to-head with guys with tens of thousands of people on their lists in some of the “big ticket” launches. And he came out very favourably!
So how does he do it? Well, that’s his secret! And mine. It could also […]

I put up my first blog in 2002. And I wasn’t one of the front runners. So blogging is pretty old as far as internet technologies go. But, as an increasing number of internet marketers have discovered, having a blog is an essential marketing tool.
Unfortunately, there’s an awful lot of marketers who haven’t started blogging […]

Recently, few “Update” subscribers emailed me asking how CMSInfusion was better than “Joomla”, a Content Management which is f’ree to download.
Well, it’s a bit like comparing a pocket calculator with a modern PC

But I’m not running Joomla down. It’s hugely popular and what it does, it seems to do very well. I say […]