I’ve talked quite a bit recently about “viral marketing” and “li.st building”. I always try to practice what I preach, and for over a year now, new subscribers to “Marketing Update” have been adding themselves to my mailing li.st because of a neat bit of software I’ve been using. And I’m now making it available […]

I have this poster in my office. It faces me and I can always see it when I look up from my computer.
I find it very inspiring.
For one thing, it reminds me of an incredible journey (for me!) I made in Namibia, in the South West of Africa. I drove several hundred kilometers on gravel […]