There’s a lot of debate about which sells best: “short copy” or “long copy”. With classified ads you don’t get any choice - and writing Google AdWords ads is even more restrictive. You get just three lines of copy: the headline (maximum 25 characters including spaces) and two lines of copy (each with no more […]

There may be times when you want to check the authenticity of the sender of an email. A key fact to know is the “MX Record” of the email address. You will need this if you want to complain about spam (usually a waste of time) or you want to check that the email address […]

One very popular revenue model on the web is generating revenue by building websites filled with useful content and putting Google’s “contextual” a.dverts on the site. The AdSense system picks up the theme of each web page and display appropriate adverts. Visitors click on the ads and Google pays you. What could be simpler?
Well, there’s […]

About 10 days ago, I told you about my latest software release, “Cloak And Track Toolkit”. At 5 pm UK time on 28th November, I’ll be pulling down the “Special Deal” page - and the Toolkit will cost you a lot more.
That’s what my “Special Deals” are all about - giving my “Update” subscribers a […]

This week’s guest writer, Jim Edwards had a shock. He found that:
“..someone had not only copied my website to their server - but was selling my ebook and undercutting me in the process! Some dishonest person operating from Eastern Europe had literally stolen my entire business and I discovered it only […]

When I sent out my “Special Update” a couple of days ago, I said I’d explain how I could use a normal web address link to send people to a web page - and still track how many times that link was used.
Of course, I could just have gone to my website stats to see […]

“Social Bookmarking” is becoming increasingly popular. “Social Bookmark” sites allow their members to share their favourite websites and blogs with the rest of the community. And little “add me to your social bookmark” logos are appearing on more and more sites and blogs.
And they work! I’ve seen quite a few of my sites where I’ve […]

I get quite a few emails along the lines of “Ian, just how do you do that..”. So I thought I start another occasional series in “Update”, letting you into my little secrets. It’s not the same as my “Webmasters Tricks” series (of which there’s another one in this newsletter). It’s more about how I […]

The “NOW” should really be “N.O.W.”. That’s the acronym used by this week’s guest writer, Jimmy D Brown. He tackles the familiar problem of being met with silence when you ask other people to get involved in your internet marketing activities. The N.O.W. stands for:

News
Occasions
Wants

.. and Jimmy shows us these three ways of motivating other […]

A few days ago, when browsing a blog, I noticed that most of the links had a little symbol next to them. When I moused over the link or the symbol, a window popped up, showing me a preview of the page that the link pointed to.
I’d stumbled across “Snap”!
This is a completely free resource […]