You’d expect a copywriter to be able to write a good article, wouldn’t you? Aaron Hoos, our guest writer today, performs as expected!
In a well-written and punchy article, Aaron names the six powerful words which can help to boost sales copy.
Some of them I knew already, such as “free”, “you” and “secret”. But there are […]

The second email I got from John Reese this week was to tell me that, after more than three years, the ground-breaking Reese Report would cease publication after the April 2008 edition.
I will miss it, not least because of the new ideas and resources which I’ve learnt about. But I’m excited about John’s new venture, […]

Warning: you might spend a lot of time on this site - but it might be worth it…
Blogs are often a valuable source of up-to-date information, but how do you find the good ones?
I got two emails from John Reese this week (more about the second one in a minute). John announced the launch of […]

On Tuesday, I got an email from Gary McCaffrey, the guy who build the Instant Affiliate Generator software I told you about last week. Gary said:
“Hi Ian
Less than one week from launch Instant Affiliate Generator (”IAG”) has been so popular it is already my best selling product […]

Over the years, I’ve acquired quite a lot of Larry Dotson’s bite-sized marketing ideas. Typically, they are 4 or 5 lines of excellent advice about a very specific topic, and they come bundled as 50 ideas per volume.
Let me give you an example:
The “Labeling” Strategy (from Vol. 29)
The “warning: this material is definitely not suitable […]

Today’s guest writer seems to have had enough of internet marketing. Or has he?
Cecil Anderson has come up with some neat ideas on how to sell Resale Rights products to a completely different set of people - offline! He says:
“Is the online market for your info product over saturated? Maybe your […]

Bruce Clay is one of the leading search engine optimisation experts. He’s not an internet marketer, he doesn’t sell “products”. He really is a “consultant” (if that word doesn’t put you off!)
He came to my attention quite a few years ago with his now-famous “Search Engine Relationship Chart”. This opened my eyes - and a […]

When I taught sales techniques to people running small businesses I used teach them that selling by motivating people is much more effective than trying to manipulate them. The idea is that you get people to do what they want to do rather than what you want them to do.
Exactly the same applies in internet […]

It’s another pure co-incidence that, in the week that I’ve added “Link Digger” to the Download Library (see below) that our guest writer this week is also writing about back links.
Ben Norman, who runs a UK-based SEO company writes:
“Ethical link building is an important way to get more visitors to your website. But you […]

“Update” subscriber Lee Wheeler pointed me in the direction of “PodBean”, an easy way to start “video blogging” - or “Vlogging” as it is being called. Vlogging isn’t new. It was being talked about as “the hot topic” way back in 2005.
But it’s only just gaining momentum with the growth in broadband users and the […]