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February 2008
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Archive

Archive for February 1st, 2008

The Process Of Marketing

The article by this week’s guest writer, Jay Conrad Levinson, takes me back to the days when I was a “dirt world” marketer - and a Member of the Chartered Institute of Marketing!
I find that it’s often easy to forget the fundamentals of marketing, when we’re beavering away with every-day jobs.
Jay (the “father” of “guerrilla […]

Pay Per Click: Some Cautions

After a rather sluggish start (which I nearly edited out), this week’s guest writer, Nicholl McGuire gives us some useful tips on what to beware of when using Pay Per Click (”PPC”) to drive traff’ic to our websites.
Some of her 7 tips might surprise you - such as “Scan Your Computer”. This, it seems, is […]