The article by this week’s guest writer, Jay Conrad Levinson, takes me back to the days when I was a “dirt world” marketer - and a Member of the Chartered Institute of Marketing!
I find that it’s often easy to forget the fundamentals of marketing, when we’re beavering away with every-day jobs.
Jay (the “father” of “guerrilla [...]

After a rather sluggish start (which I nearly edited out), this week’s guest writer, Nicholl McGuire gives us some useful tips on what to beware of when using Pay Per Click (”PPC”) to drive traff’ic to our websites.
Some of her 7 tips might surprise you - such as “Scan Your Computer”. This, it seems, is [...]