I’ve had a lot of success using “viral marketing”. The concept is simple: give something of value away which has links back to your website and encourage other people also to give it away.
The key is to make sure that it is valuable enough for people (a) want to have it and (b) want to […]

The other day I had an email from an internet marketer (who shall remain nameless) offering me a 97% discount off the Affiliate Elite software from Brad Callen.
Now I have a lot of respect for Brad’s software. I have one of his products, “Keyword Elite”, and it’s great. It was a bit pricey, but it […]

The world and his dog seem to have a blog right now. And some people are generating a lot of revenue from their blogs.
The most common monetizing channel is, of course, Google’s AdSense program. But this week’s guest writer, Matt Garrett, has found other ways to make your blog pay for its upkeep - get […]

At this point in “Update”, I frequently point you to a free online service.
Not this time! Because today I’m talking about “royalty free” photographs.
Photos can be used to spice up web pages, cropped and trimmed and incorporated into banner headers and so forth. There may be many times when you say “I wish I had […]

Sounds just like the old tongue twister, doesn’t it! In fact, it’s the strap line for one of the bits of software I’ve been looking at this week - and I really like it.
I thought that there was nothing more to say about creating popups, but I was wrong. Dave Pankhurst’s software “Popup Picker” gives […]

A couple of weeks ago I told you that the Master Resale Rights of “Affiliate Video Brander” were available for a short time. Only a couple of “Update” subscribers followed my lead, and I don’t blame you; it was a rather pricey purchase!
That sale has now ended, and I am now able to let you […]

The article by this week’s guest writer, Jay Conrad Levinson, takes me back to the days when I was a “dirt world” marketer - and a Member of the Chartered Institute of Marketing!
I find that it’s often easy to forget the fundamentals of marketing, when we’re beavering away with every-day jobs.
Jay (the “father” of “guerrilla […]

After a rather sluggish start (which I nearly edited out), this week’s guest writer, Nicholl McGuire gives us some useful tips on what to beware of when using Pay Per Click (”PPC”) to drive traff’ic to our websites.
Some of her 7 tips might surprise you - such as “Scan Your Computer”. This, it seems, is […]