I learnt about niche marketing many years ago. I used to teach its principles in my Small Business Training Classes, and some of what I taught is in my “Targeted Marketing” eBook in the Download Library (it was the first eBook I produced).

I used to ask my students: “Who do you want to sell to?” and was frequently told “Everybody!”. I then had to tell them why this was not possible!

Our guest writer this week, Mike Schantz, thinks along the same lines that I do. He says in his article:

“If you make a living selling life insurance, selling your product to a group of people interested in “insurance” would be ineffective. Some need car insurance. Others need homeowner’s insurance. Still others need health insurance.”

Mike then goes on to provide three valuable tips to help you to start marketing to a niche. You can read his article here:

http://www.IanSays.com/Article/NicheMarketing