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December 2008
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A Flying Pig Or An Eagle?

Bruce Clay is one of the leading search engine optimisation experts. He’s not an internet marketer, he doesn’t sell “products”. He really is a “consultant” (if that word doesn’t put you off!)

He came to my attention quite a few years ago with his now-famous “Search Engine Relationship Chart”. This opened my eyes - and a lot of other people’s eyes - about the interlocking relationships between the leading search engines, seemingly in competition.

Bruce has continued to update this Chart, and you can download it on the page I’m going to give you in a minute.

But first, a word about this page.. There’s a huge amount of valuable info on this page, and different people will get different things from it. But there’s a key statement on the page which you should take note of:

“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.”

Think about it!

There’s quite a few useful tools on this page and, as I said, different people will get different things from it. Be prepared to spend a little time on this page to start analysing your websites. It will be worth it.

And don’t forget to download the Search Engine Relationship Chart. That’s quite an eye opener. Here’s where it all is (and it’s not an affiliate link!):
http://www.IanSays.com/BruceClay.html

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