Alexa is a website which measures a number of metrics of a website, based on a toolbar, which has been installed by millions of internet users. The lower the figure, the higher your Alexa Rank, and to get a figure of 100,000 or less is excellent. It means that your site is (at a particular time) amongst the top 100,00 most visited sites on the web.

For a brief time each year - in December - my Webmasters CheatKit site gets comfortably inside this figure. It once made it to the top 20,000 sites! The reason each year is because of Mark Hendrick’s “12 Days Of Christmas” event.

You can check the Alexa stats of your site - or any other - by going to www.alexa.com, but there are number of online tools which show you the Alexa Rank and other metrics all on one handy screen. One that I found is here:

http://www.IanSays.com/AlexaRank/Tool1

This shows you not only your Alexa Rank, but also your Google Page Rank - and provides a little commentary about your website. And here’s a site which not only carries out the Alexa Rank Checking task, but also allows you to insert the tool on your website:

http://www.IanSays.com/AlexaRank/Tool2

There’s a whole load of these tools around, but these are two that I quite like.