I’ve almost decided on one of the gifts I’m going to add to the Download Library in September. I think you’re going to find it very useful, if you have a website. Comparable products are selling for about $80 today. So why will I be making a gift of it?

Because I will benefit as well! It’s a viral product. You’ll be able to give it away, too - and every time you do, my sales message - whatever I decide it to be - will be in front of other people. Not only that, but every time you use it, you’ll be exposing my message to many other people. (Don’t worry - there’ll be a way you can stop all this happening!)

I’m telling you all this as a way of explaining how yet another “viral” product from Jahn’s “Viralized” Club works to benefit its members. Members (and that now includes quite a few “Marketing Update” subscribers) have just got access to the latest batch of viral products. You can see what they are here:

http://www.IanSays.com/GetViralized/LikeMe

The guiding principle behind viral material is not how many you can distribute, but how attractive the material is to other people. If they like it, they will pass it on. If it’s no good, then the viral campaign dies after the material passes through a few hands.

What I like about Viralized is that the stuff is good, and there are some very attractive viral aspects to most of it. Jahn has a knack of either producing original (sometimes quirky) software or else putting a new spin on an old idea, as you’ll see from his sales page:

http://www.IanSays.com/GetViralized/LikeMe

Incidentally, although I mentioned Viralized quite a few times last month, and you might already have been to the sales page, you really ought to re-visit. I put a lot of pressure on Jahn to change the way that he presented Viralized. And he listened! He listened, in particular, to my advice on “price”. So you could have a very pleasant surprise when you go to the page again

http://www.IanSays.com/GetViralized/LikeMe