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December 2008
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Choose Your Price!

OK, here’s the deal..

I present you with a product and a price. You don’t like the price. So what do you do? You reject my product and disappear!

That’s what normally happens. But not any more! No, here’s what happens now..

You look at my sales page, you see the price, you don’t like it.

So now you hit the “Refresh” button on your browser (or F5 if you’re keyboard-oriented) and you get another price. Is it higher than the first one? Refresh again. Repeat until you find the price you like.

I’ll accept that! Does that sound like a good deal? Here’s the method in action:

http://www.marketing-drive.com/rc/

This unusual pricing mechanism is driven by a new script devised by Todd Gross, a relative newcomer to the internet marketing scene.

I’m normally a bit wary about scripts which interact with PayPal because they often involve using PayPal’s “IPN” - Instant Payment Notification - system. To be honest, this has always seemed a little techie for me - although no doubt someone will email me and say how simple it is!

Anyway, Todd’s script, “Roller Coaster Pricing” doesn’t use “IPN” or anything like that. All you do is to change a few things in a text file, put your sales page into a pre-configured web page and upload everything. You get to set the lowest and the highest price you want to sell for, and the script generates a different price every time the page is refreshed - as you can see here:

http://www.marketing-drive.com/rc/

Although in this example I’m using Roller Coaster Pricing to sell itself, you can use it to sell any product. And, if you wish, you can use it to drive “dime sales”. “firesales”, “upsells” and “discount sales”. It really is a powerful script, and I can let you have it for .. well, you’ll get to see the price when you get to the page. And if you don’t like the price, just keep refreshing the page until you see one that you do like:

http://www.marketing-drive.com/rc/

Oh, and you can also get Master Resale Rights to the script for a small additional fee. That’s what I did, of course :-)

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