Since I started to get more involved with “social marketing” through the likes of Facebook, Twitter and so on, I have become very conscious of the time that you can spend in these communities.

I’ve also been aware that it’s easy to make the opposite mistake and, after an initial flurry of activity, to start to drift away from these communities.

I found a very interesting blog post recently by a management consultant with an interest in internet marketing (or is it the other way round?). It presents, in my view, a very balanced approach to managing social marketing activities. I found it very helpful. Maybe you will too. Here it is:

http://www.IanSays.com/Blog/SocialMarketing