It’s another pure co-incidence that, in the week that I’ve added “Link Digger” to the Download Library (see below) that our guest writer this week is also writing about back links.

Ben Norman, who runs a UK-based SEO company writes:

“Ethical link building is an important way to get more visitors to your website. But you need to make sure that you are doing it correctly or it could do your site harm.”

The most important thing to remember, he argues, is that back links should be “non-reciprocal”. To find out what he means - and for other insights into linking strategies, read his article here:

http://www.IanSays.com/Article/EthicalLinkBuilding