I hesitated about putting a “?” in the title of this post. It sounds as though I’m querying the honesty of the statement!

But I’m not! Let me explain why not, and what my experience has been with this little-known product.

The Ultimate Search Engine Loophole has been a grossly under-promoted product, and I stumbled across it by chance.

I’ve got to admit that, when I first read the sales page I was a little skeptical. After all, I’d not heard about the two guys behind the project, Dave Kelly and Chris Rempel. And they were making some pretty strong claims about the ways that they had been able to dominate the MSN search engine. Let’s face it, much of search engine optimization (”SEO”) work seems to focus on Google.

But these two guys have turned their backs on Google, and concentrate on getting top rankings on MSN for highly competitive keywords.

I’m not talking about “long tail” phrases, but keywords with huge search numbers -  such as “low mortgage”.

I’ve just checked this keyword phrase on Google, and it’s getting over 60,000 searches per month. MSN probably delivers about 25% of these results, so it’s still a very respectable 15,000 search results per month.

So to get the #1 ranking on MSN for this term is potentially very profitable. If you could find a finance company that paid you, say $1 per lead, and you could set up a sales page, ranked very high on MSN, which sent people to the finance company through your affiliate link, what do you think the potential could be?

Let me pluck some figures out of the air, and I’m being cautious here..

• 15,000 searches for the keyword
• 10% click-through rate = 1,500 people landing on your affiliate sales page
• 10% click-through rate to filling in an application form (it’s not a sale - it’s simply an enquiry.. a sales lead) = $150 per month x 12 = $1,800 per year.

Rinse and repeat for as many times as you like for different keywords, different affiliate schemes - or even your own products. What could this be worth to you?

OK, that’s the theory. What about the proof?

Let me first show you a very short video illustrating a few examples of the rankings that this “Ultimate Search Engine Loophole” technique has achieved. Then I’ll talk a bit about the product itself:

You can see another video, with different results, here:

http://www.IanSays.com/ILike/UltimateSearchEngineLoophole 

OK, so what was my experience with “The Ultimate Search Engine Loophole”?

At first I wasn’t too impressed. I got a couple of short-ish reports, which were well presented, and some very clear instructional videos. I also bought the “LinkUBaiter” script, offered as an upsell, and which had very clear installation instructions.

But then these two guys started to pile on the value after my purchase! In the time since I bought the product, I’ve been given access to a bunch more very informative videos, and another two supplementary reports.

I had a bit of a problem with the LinkUBaiter script but Dave Kelly - the SEO and technical expert - got back to me very quickly. I realised that I’d made a silly mistake in setting up the script - but Dave was very kind to me!

So.. is this an easy way to “online riches”? Do you have to do much work?

No it’s not - if you’re expecting to achieve results with half an hour’s work. But if you are prepared to put the time in -and invest a little more cash (not a lot), then I think that this is a great system.

At first I thought that this was a “not for newbies” product. But in the days since I bought into the system, Dave and Chris (Chris is the internet marketing expert) have been working hard to give their customers some short cuts for people who are too short of time and cash to jump in at the deep end.

So, yes, you can start to use this “loophole” system if you are short of time/ money / skills. The training resources that Dave and Chris are providing are superb.

If I’d paid a 3-figure sum for this product I reckon that I’d have got my money’s worth.

But it’s nothing like as expensive as that. These two guys have really over-delivered.

I’m a happy bunny! Check this out for yourself:

http://www.IanSays.com/ILike/UltimateSearchEngineLoophole

By the way - you’re covered by ClickBank’s guarantee period if you’re not happy with the “Ultimate Loophole” system.

And another thing.. you really ought to go for the “LinkUBaiter” upsell. It’s well worth it. I’ve been testing it on this blog. Just look at “Resources” at the top of the right-hand column of this page. Then hit your browser refresh key a few times. You’ll see different resources listed there.

This really is “search engine bait”! And that’s just one of the tools in your “Ultimate Loophole” system. You don’t need LinkUBaiter to work the system - but you’ll kick yourself if you didn’t get it at the upsell price.

There are many “download sites”, with a huge array of software programs you can download. And most of them have some sort of rating system, and perhaps a few product reviews.

But I stumbled across one site last week where the quality of the product reviews seems to be much better than average - and the search facility, for me, at least, produced some highly relevant results. Here’s the site:

http://www.IanSays.com/TryOut/Softpedia

Of course, as with all reviews, you can’t trust a single review, and I suggest that, in addition to using this site, you also Google +review +”product name”. Even then, beware of the increasing number of so-called “reviews”, simply aimed at getting affiliate sales. I wrote about this last week.

But Softpedia might be a good starting point for you, since, as far as I can see, there are no reviews with affiliate links! And there are thousands of products for you to download, although many of them are trial versions.

There’s no doubt that if you are promoting an affiliate product, writing a review page for the product is a powerful technique. You weigh up the pros and cons of the product, maybe compare it to similar products, draw a conclusion - and put your affiliate link on the page.

In my view, this can only work effectively if you have used and liked the product. Otherwise, you are (in my humble opinion) being cynical and you are misleading your visitors.

There have been a number of people recently selling pre-made “review pages” for popular affiliate products. All you need to do is to edit the page, upload it to a web server and drive visitors to the page using, say, Google Adwords and social marketing sites.

Simple, isn’t it? Yes, but it will NOT work effectively!

I recently obtained one of these review site templates for a current, popular product being sold by affiliates. I did a search on Google, using the title tag of the web page, plus an unusual phrase included in the page. This latter is a useful way to find identical documents on the web (usually called a “footprint”).

Guess what - I found nearly 100 sites using this same review template.

Now when people are searching for reviews on a product, they’ll look at not just one, but several or many reviews.

And if they find a load of identical reviews, they are not going to be very impressed.

Avoid these “review site templates” like the plague. They’ll do you more harm than good.

First, the unusual method..

A week or so ago, I got an unexpected payment of 4 cents into my PayPal account. I knew the guy who sent it me. I’d bought something from him (through PayPal) a few months ago.

Now when you send someone a payment through PayPal - to their PayPal email address, rather than using a payment button - you have the option of including a message.

This is the message which accompanied the 4 cents payment:

“I spent the money in this email in hopes of getting thru email blocks - this is THAT important. That Vital: –
http://www.{deleted for confidentiality} — If you read the page already - welcome back! (and ignore this). If not… Warning: This is temporary page. Do not delay! Your choice. ”

This was actually the second payment he’d sent me in the past two weeks! The first one I ignored. This time? I went to the page.. and he made a sale!

Now I’m not saying that this is going to work all the time. But this guy reckoned it was worth repeating the gimmick, so I guess it did work for him.

The neat part about this is that anyone who has a PayPal account is going to make sure that their mail filters are set up so that they don’t miss payment notifications. Even if you do miss the PayPal email, you’re going to see it in your PayPal account when you next log in - and read the message accompanying the payment.

Incidentally, this was a low-priced product. I did the calculations and reckoned that he’d break even with less than a 0.5% conversion rate!

Now The Bad Mistake..

I was invited to visit a sales page where the product was a plug-in for Wordpress blogs. It wasn’t cheap, but it looked interesting (vaguely). It was yet another way of monetizing your blog by hyperlinking words that you selected to sales pages (your pages or affiliate pages).

As usual, there were some glowing testimonials, and, as usual, each person giving a testimonial had a link to a website of their choice.

I noticed that a couple of these testimonials had links to blogs. “Fine”, I thought, “I can see this plugin in action”.

Wrong! Neither of the blogs were using the plug-in. Guess what I did next? Yep! I left the plug-in sales page and I won’t be going back!

And the lesson you can learn from this? Go on, you can figure it out yourself

I think I’ve mentioned this site before, but it’s worth another look at “Internet Marketing Newswatch”. No, it’s not exactly “Reuters”, but it’s a very useful site for internet marketers.

The principle is simple: send IM newswatch your internet marketing news and, if they like it, they’ll publish it. You can use it to make announcements about (for example):

• A new product
• Your latest newsletter
• Your latest blog post
• .. etc

The submission rules are strict, and you need to follow them if you’re going to get your material submitted. And you don’t need to write a huge amount. Just have a look at what other people have submitted and copy their style.

Submitting to IM Newswatch regularly is yet another task that I need to get around to doing!

Of course, IM Newswatch is also a great source of information and ideas if you want to keep up with what’s happening out there. Typically, there’s about two days news on the home page, but there is an archive if you want to look at earlier material.

You can find IM Newswatch here:

http://www.IanSays.com/IMNewswatch.htm

This is a site which “Update” subscriber Mattie added to the “Special Off’ers” forum in the Marketing Update Community. Here’s how it works:

Each day, a new software gift is announced. You can download it right away but.. you only have 24 hours to download and install it. Miss it and it’s gone. Grr! I’ve seen stuff there I would have liked, but I’m too late.

You can see what was previously available, and how people who downloaded products rated it. Looking at the number of ratings and comments, it’s a pretty popular site.

You can be reminded about the daily freebie in a number of ways, including email. Mattie is reassuring about the latter. Mattie says in a post on the Marketing Update Community forum:

“I have been receiving their emails for over a year and have not had any problems with the company nor have I ever had an email from any company which has provided the download, so your mail box won’t fill with unwanted junk.”

So how do you access this treasure trove? I’m going to play fair and not bypass Mattie’s post. So please, go to the Marketing Update Community site:

http://www.MarketingUpdateCommunity.com/

.. and log in. If you’re not yet registered, then please do so. I’ve made this a painless process, so it’s quick and easy. After logging in, go to the “Special Off’ers” sub-forum and read Mattie’s post.

For the first time in my internet marketing career, I have gained some affiliate commission purely by using “Pay Per Click” (”PPC”) advertising.

I’ve used AdWords PPC for several years now, but only to drive visitors to my own sites, selling my own products. But, since I got advance access to the new “PPC Classroom”, I thought I’d test out the methods taught in a real-life test.

PPC Classroom re-launched yesterday (this is “version 2″), and you can see a summary of the lessons that I studied here:

http://www.IanSays.com/PPCClassroom/HaveALook

You’ll have to scroll down past a lot of testimonials to see a description of the 9 modules that I studied. Following the teaching in those modules, I carried out these tasks:

• Researched a number of affiliate programs and selected one to promote - as advised in Module 1. It wasn’t anything to do with internet marketing, computers or the internet. It was a popular consumer product.
• Built up a large number of keywords. OK, I used some tools which weren’t covered in the course, but the approach I used to select the keywords was totally different to what I would have adopted before I read the lessons in Module 2.
• Built a series of “landing pages” (they are “review pages”, where I compare a number of competitive products), following the advice in Modules 3 & 5 and with some techniques taught in Module 6
• Created a series of AdWords campaigns - covered in Module 4

Now, as yet, I haven’t fully applied the teaching in the other modules, and I need to do some work tweaking, testing and refining my campaigns. But at least, with two sales under my belt, I have proved to my satisfaction that I could be on the right track.

And yes, the two sales did more than paid for my AdWords campaign costs One of my first tasks when I return from holiday is to start tweaking those campaigns - and looking for new affiliate products. And, of course, continuing to learn in the Classroom:

http://www.IanSays.com/PPCClassroom/HaveALook

You Won’t Be Alone
Already, some of the many subscribers who followed my earlier advice to sign up to watch the pre-launch videos and who were then invited to the sales page, have now joined me inside the PPC Classroom members area.

So, if you are wanting to look at adding revenue streams to your internet marketing activities, then generating affiliate commission through PPC is something you should definitely look at.

But please don’t try to do it by yourself unless you are an experienced AdWords user. It’s very easy to lose out on PPC campaigns unless you have an expert to guide you.

And I now feel that the guys at PPC Classroom are those expert guides. Have a look now and see if you want to join myself and other “Update” subscribers in the Members area. It’s very affordable:

http://www.IanSays.com/PPCClassroom/HaveALook

Incidentally, please do not think of signing up unless you are prepared to put some work into learning and applying that knowledge!

Steven Balfour, is an SEO (”Search Engine Optimisation”) specialist, and he wrote this article originally for his professional SEO company.

Steven strongly advises against using links on web pages which simply say “click here” or similar. He says:

“Not only is this bad for accessibility, as it does not say where the link is taking the visitor, but it will also provide no benefit in the optimization of your website in the search engines.

By adding search terms into the anchor text of the link you will help describe to both users and search engines what the subject of the page you are linking to is about.”

He describes in detail how you should structure links - and even has some advice on the folder structure on your website.

And he shows how we can learn a lot about this aspect of SEO by looking at how Wikipedia lays out its pages.

Read the rest of his article here - it’s essential reading if you have any website:

http://www.IanSays.com/Article/SearchTermsLinks

Incidentally, when I was checking out the site that Steven links to in his article’s resource box (I always do that check), I found a superb SEO manual on his website. It’s worth having a look:

http://www.positiongoldltd.com/About-SEO/SEO-Manual.html

Why should I be “gutted” when I get the chance to give away a dozen rebrandable software products? I’m perhaps a little bit upset because I’ve been paying nearly 20 bucks a month to get these products - it’s cost me !

Those ingenious creators of “IM Buzz” software, Calvin Woon and Jonathan Teng, have relaunched their membership site and are now giving away these rebrandable products that I’ve been paying for all these months (since February).

OK, I’ll stop moaning now! You can get full details of each software here:

http://www.IanSays.com/IMBuzz/Freebies.htm

Let me tell you briefly how valuable it is to have these rebrandable software products -

• They are viral marketing tools. When you give them away, you’ll be able to drive visitors to any website you like
• If you give them as an incentive to become one of your subscribers, you can use them to build your list.
• Software is a far more attractive download than stuff like eBooks and reports. Software is seen as having real, practical value.
• Each of these software products is very easy to rebrand. You’ll need some web space and the ability to create simple HTML files (a simple web editor is included in each rebrander.

Go and get them now. Just go and put your name and email address on this page, and you’ll get instant, free access to all these viral marketing tools:

http://www.IanSays.com/IMBuzz/Freebies.htm

Don’t delay. Calvin and Jonathan aren’t stupid. They are limiting the number of people who can get this free rebrandable software.. and 40 per cent of the memberships have been taken up in just two days!