Here’s A Thousand Excellent Ideas!
Over the years, I’ve acquired quite a lot of Larry Dotson’s bite-sized marketing ideas. Typically, they are 4 or 5 lines of excellent advice about a very specific topic, and they come bundled as 50 ideas per volume.
Let me give you an example:
The “Labeling” Strategy (from Vol. 29)
The “warning: this material is definitely not suitable for people that are (a negative label)…” strategy tells your prospects that they don’t want to be labeled that way and read your sales letter. If they want to be known as the opposite of your specific label, they will likely purchase your product.
Here’s another one - from Vol. 23:
The “Product After Product” Strategy
The “here’s why (your product name) will work for you, even if you’ve tried product after product…” strategy tells your prospects the reason why your product will work and your competitor’s wouldn’t. Most people try many of the same types of products only to be disappointed.
And finally, here’s one from Vol. 13:
The “Two Options” Strategy
The “you have two options, option #1 - hire a ($ - expensive) (professional) or option #2 - buy (your product name)($ - low cost)…” strategy tells your prospects that both options will help them gain their desired benefit but your option will be way cheaper. People like to be able to make decisions for themselves and usually make the smart ones.
Now you might say: “There’s nothing earth-shattering about those!”. And you’d be correct. But how many times have you struggled to find just the right approach when you’re marketing something?
I’ve got to tell you that I’ve used them in a lot of material that you’ve probably read! Quite often, I’ll open one of Larry’s volumes and scan down the ideas to find one that suits my purpose.
But, until last week, I’ve only had nine of Larry’s volumes - that’s 450 of his marketing ideas. Now I’ve got 30 of them - 1,500 ideas! And here’s where you can get them:
http://www.IanSays.com/1000Ideas/MoveQuickly
It’s a long page because Larry lists the titles of all 1,000 of his ideas in Volumes 1 - 20. And sorry, but this is a “squeeze page” - you’ve got to give a name and email address to get to the sales page. Hint: you don’t have to wait to get a “confirmation” email to get access.. and note I said “a name”, not “your name”
I really don’t like squeeze pages!
When you do get to the sales page, you’re in for a pleasant surprise: the price. I remember paying nearly as much for just three of his volumes a year or so ago. And all I could do was read them.
Now you can get 20 of them for just a few dollars - and an option to get the final 10 for peanuts. That’s how I got my 1,500 marketing ideas instead of just 1,000.
What is more, you get full Private Label Rights to all the volumes. You can do anything you want with them - sell them, add them as bonuses, give them away, claim that you are the author, turn them into autoresponder courses.
And you can, of course, do what I have done - use them! Go and get your marketing ideas here:
http://www.IanSays.com/1000Ideas/MoveQuickly
One final point.. this bundle went on sale on 20th February, with just 500 packages available. I’ve just checked and that figure is now down to 197. I reckon it will sell out over this weekend.
I know I should have sent you a “Special Update” about this when it launched, but I ran out of time - sorry. I’d no idea it was going to sell so fast. I hope that there are still some packages available when you get to the page:
http://www.IanSays.com/1000Ideas/MoveQuickly
Posted: February 23rd, 2008 under Product Reviews.
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