There’s a lot of debate about which sells best: “short copy” or “long copy”. With classified ads you don’t get any choice - and writing Google AdWords ads is even more restrictive. You get just three lines of copy: the headline (maximum 25 characters including spaces) and two lines of copy (each with no more than 35 characters). It’s a challenge!

But this week’s guest writer, Karon Thackston, rises to the challenge.

“There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.”

In her article, Karen takes us through the five steps she uses when writing AdWords a.ds for her clients. And she shows us how changing just one word can improve the cl.ick-through rate by a factor of 100.

Where you write short copy or long copy, Karen’s article gives good advice. Read it here:

http://www.IanSays.com/Article/AdWordsCopywriting