If you’re plugged into the internet marketing network at all, it’s almost impossible that you haven’t been bombarded with emails recently off’ering you the Crown Jewels and the Kohinor Diamond if you get “Traffic Fusion” (”TF”) through one affiliate link or another.

When you realise that TF has (in round figures) a 1500 bucks price tag plus a further 250 bucks every six months, you can see why the world and his dog (but not this dog) have been desperately trying to get you to sign up through them and get, not only a big initial commission, but also ongoing revenue twice a year.

Now I’m certainly not going to knock Mike Filsaime’s TF. I haven’t purchased it and I’m not going to. It just wouldn’t be suitable for me.

But just what is TF? Why is it creating such a buzz (apart from the commission bounty hunters)?

The core of TF is all about “integration marketing” (”IM”). In the “dirt world”, IM is newish but not completely new. And don’t confuse it with “integrated marketing”! But the internet marketing world has discovered it and given it a new twist. Internet marketers seem to be defining it as “getting other people to pr’omote your products, whilst they are selling theirs.

In the build up to Traffic Fusion, Mike Filsaime made a rather neat video which involved him in driving to his local MacDonalds (and nearly hitting another car on the way) just to show that Coca Cola used integration marketing to sell their noxious drink through other people’s sales outlets. He pointed out that Coke don’t have any sales outlets of their own.

Well, no, but neither do most food and drink manufacturers!

OK. So what’s the core product of Traffic Fusion? It’s some really neat programming that lets you put a plug for your product on someone else’s, say, “thank you” page - with a single line of code that you send to the “someone else”. And that “someone else” gets an affiliate commission from you.

Of course, Mike piles a whole lot of extra stuff into the TF package, which is, by all accounts, huge!

As I say, I’m certainly not knocking TF. It probably is great value - if you know a ton of internet marketers with big sales of their products. And I’m sure that many people will also be attracted by the extensive training modules in TF, which cover a lot more than just how to use the core software.

That’s about all I’ve got to say about the subject! But let me give you another insight into “integration marketing”, courtesy of Mark Joyner..

Mark Joyner On “Integration Marketing”

It was just over a month ago that I mentioned Mark Joyner’s new “Integrated marketing” site. What I wrote then is on my blog:

http://www.marketingsparks.com/mark-joyner-surfaces-again/

This is a refreshingly different approach to “integration marketing” for internet marketers. Sure, Mark tries to sell you some stuff. So do I And Mark’s teaching support materials are pretty powerful. Take a close look at them.

But it’s his forum, the “Deal Board”, which I find to be great value. You really can meet up with some interesting (and influential) people there.

It’s pretty easy to get on board. Just go here:

http://www.IanSays.com/IntegrationMarketing.htm

.. and sign up - for free, of course. See you in the “Deal Board” - my screen name is “webmaster”! Also, be sure to watch all the videos and get the f’ree PDF download. It’s all excellent training material. Incidentally, there’s about a hundred other “Update” subscribers who signed up the last time I mentioned Mark’s site.