Many internet marketers claim that you can command a higher price for a product if you ship it out in physical form, rather than deliver it as an instant digital download. This may well be true, but I haven’t yet experimented with it. Today I had a quick look at one of the most popular CD / DVD producers, Kunaki. Their whole system is automated, from submitting your case and CD artwork to producing, packaging and sending out your orders.

The pricing also looks attractive: a flat rate of $1.75 per CD / DVD, no matter how small the order (yes, one costs as much as a thousand!) and a shipping cost of $5 per unit to the USA and $7.50 to the rest of the world.

There are snags, however. Personal service seems to be non-existent. The Kunaki website states:

“Kunaki operates more like a machine than a business and does not offer a personalized service”

and..

“Kunaki does not wish to be viewed as a company. Kunaki prefers to be viewed as a machine.”

I’ve also read some horror stories on a forum about the variable quality of the printing, but they seem to be few. Most people seem happy with Kunaki, and I’ve got DVDs delivered via the Kunaki service. They seemed fine. Check out Kunaki here:

http://www.IanSays.com/LookAtKunaki

It’s not an affiliate link, because “the machine” doesn’t have an affiliate program. Nor does it negotiate. Flat rates apply! Also a flat, heartless website. But what do you expect from a machine. It’s efficient, that’s what!

I was prompted to do have a look at Kunaki whilst looking at a new script which automates the integration of PayPal with the Kunaki service:

http://www.IanSays.com/PhysicalDelivery/Automate

The idea behind this and other similar scripts is that when the customer pays for your CD / DVD, you get instant payment into your PayPal account, and the order details are transmitted directly to Kunaki, who then deliver the product to the customer.

So the whole system runs on autopilot. Sounds neat. Sounds easy! But you still have to produce the artwork for the cover and CD / DVD, which you could, of course, outsource to a graphic designer. If you’re interested, in selling a physical, rather than a digital product, my research might give you a starting point.