“It’s time once again for a relatively short sales letter — it’s an unfortunate fact that “hyped up” copy converts better, but fortunately I just don’t have time for that today. =;) So I’m going to tell you what I have to off’er, and you’ll have to fill in the missing “pain if you don’t purchase” and the “joy you’ll get from buying” parts yourself.”

That’s how Jay Jennings starts off the sales page for his new service, “Sonic Toolkit”.

I first came in contact with Jay back in 2003, when he launched his ground-breaking “Sonic Memo” software, which enabled you easily to put audio on a website. It was a revolutionary tool back then, and it enabled Jay to quit his j-o-b and spend all his time developing new products.

Although he’s become a prolific developer, Jay hasn’t stopped being Jay! He’s as whacky as when he branded himself as “Mohican Man” back in ‘03 (I’ll let you see what he looked like then - he’s going to hate me for this!).

OK, so what’s Jay’s latest product? Well, in a way, it’s not new. What Jay has done is to take a few of his desktop-based software programs and turned them into web applications. Then he bundled them into a membership site which is - can I use the word? yes I can! - cheap! And I’m talking about price, not quality.

I’ve made a quick video tour of what goes on inside the Members Area:

http://www.marketing-drive.com/sonic-toolkit-video/

That’s where you’ll see the embarrasing photo of “Mohican Man Jennings” - and you’ll see the unusual design of the Members Area.

You’ll also see me using one of the software applications, building a specialised web page in about two minutes. Whilst doing that, I noticed a small ommission by Jay, and I say on the video that I’m going to ask him to correct it. He did so within an hour of me emailing him. He’s very quick to respond.

I, too, do something unusual in the video - I show you the cheap price of membership. No, I’m not going to tell you here - go and watch the video! Or if you don’t have the time, go and read Jay’s hype-less sales page:

http://www.IanSays.com/SonicToolkit/LockIn.html

Jay tells me that, as he adds more products, so the membership fee will rise. But you stay locked in at the fee you pay when joining the site.

So, you’re getting in on the ground floor here. You’ll be thanking me for this as the months go by - if you act fairly quickly:

http://www.IanSays.com/SonicToolkit/LockIn.html