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December 2008
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“OTO Goldmine” Update

If you are fairly new to my “Marketing Update” newsletter, or if you suffer from short-term memory loss, let me remind you of two things:

  • An “OTO” is a one-time offer. It’s not sneaky or underhand. You simply present people with something which is of such incredible value that it’s difficult to resist. You will frequently encounter OTOs when you sign up for a f’ree gift or a membership site.
  • “OTO Goldmine” is a service which simplifies the creation of an OTO. You’ll have seen this at work whenever you visit the Download Library. It’s an OTO which changes monthly or, sometimes, on each new visit.
  • Here’s how “OTO Goldmine” works. You can sign up either as a free member or as a paying Pro member (one-time payment). You can then select from a variety of different OTO items. Some are huge packages, some are expensive items at a low price. And some display a random selection of items.

    Once you’ve made your choice, you simply paste a few lines of code into the page where your OTO is displayed and the job’s done. Instead of spending hours building a page, setting up payment systems and so on, it takes just a couple of minutes to achieve the same result.

    Well, nearly the same result. You have to share the proceeds of any sales with the owner of “OTO Goldmine”, Raamakant.

    And this is where this “Update” comes in. Until recently, both free and Pro members got to keep 75% of the sales revenue. However, now f’ree members only get 50% - but, instead of being restricted to just one OTO at a time, free members can set up 10 different ones.

    If you are one of the hundreds of “Marketing Update” subscribers who’ve signed up with “OTO Goldmine”, I think that now would be a good time to upgrade to Pro membership. If you’ve been getting good results with your OTO, as I have, go and do the sums. That extra 25% could make a big difference.

    To upgrade, just log into your members account here:

    http://www.IanSays.com/OTOGoldmine/LogIn.htm

    .. and go to the “Edit Profile” page. You’ll see the upgrade link there.

    And if you’re NOT an “OTO Goldmine” member, and you have a website, why not go and sign up today. You can at least give the service a trial run. Sign up here:

    http://www.IanSays.com/IUse/OTOGoldmine.htm

    Currently, the OTOs are converting at around 3 per cent. Not bad at all.

    Finally, why the need to have more than one OTO running? Think outside the box a little. You could set up OTOs..

  • On your “Page Not Found” (Error 404) page
  • When people sign up for your newsletter
  • When people unsubscribe from your newsletter
  • If you have a membership site, when people sign up - or each time they log in successfully
  • When people leave a page on your site (you need to put a bit of javascript on the page to achieve this)
  • To implement these manually would be very time consuming. With “OTO Goldmine” you could have the whole lot up and running in less than an hour. Sign up here:

    http://www.IanSays.com/IUse/OTOGoldmine.htm

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