This topic isn’t just about internet marketing. It’s about any sort of a.dvertising. The problems and the principles are the same. So is the scenario..

You spend a lot of time / energy / money getting people to view your sales messages. You might be trying to drive visitors to your website. You might be spending money on press a.dvertising. You might be sending out “snailmail” sales letters.

Grabbing the eyeballs is only part of the challenge. Once you’ve got them looking, you have to convince them to purchase. The process is called “sales conversion”.

Now, “Sales Bully”, that I talked about on 3 July, is all about “conversion”, using a blend of technology and psychology to convince people to part with their money using a web page.

This week’s guest writer, Troy White, knows quite a lot about this “sales conversion” process. He’s put together a checklist for you to assess your strengths and weaknesses in understanding the conversion process. He says:

“Here is a simplified template you can use to evaluate your ads, sales letters, emails and web pages. This will at least tell you the areas you can improve on – from there - the testing of the right message to the right market will tell you everything else you need to know.”

How good are you? Read Troy’s article and find out..

http://www.IanSays.com/Article/SalesConversion.htm