I wish the internet had been around when I was in “dirt world” marketing. In those days, there was no quick and easy way of testing one marketing tactic against another. It was trial and error, and it could take weeks before you could get any meaningful data.

Things are very different today..

This week’s guest writer, Alicia Forest, writes:

“The beauty of working online is that we can easily and effectively test and
track the results of any marketing that we do. That means we can quickly
figure out what’s working and what’s not, which saves us (and can make us)
a lot of energy and money in the end.”

Alicia’s article describes the whole process of what is called “split testing” and if you haven’t explored this marketing technique yet, {FIRSTNAME} this is a good place to start. Read her article here:

http://www.IanSays.com/Article/SplitTesting.htm

Although Alicia doesn’t describe split testing software in detail, and simply refers to using your “shopping cart’s tracking feature”, many tracking systems also have that facility built in. I’m currently using my “GoTryThis” software to perform split testing. There’s some info on GoTryThis here:

http://www.IanSays.com/IUse/gtt.htm